PROBLEM:
The Art Gallery of Ontario (AGO) seeks to engage a younger, design-savvy audience while celebrating influential creatives. However, graphic design exhibitions often struggle to feel immersive or accessible to non-designers.
The Art Gallery of Ontario (AGO) seeks to engage a younger, design-savvy audience while celebrating influential creatives. However, graphic design exhibitions often struggle to feel immersive or accessible to non-designers.
INSIGHT:
Alan Fletcher's work is not just a collection of graphic designs; it embodies a playful, human-centered approach to design thinking. His creations inspire curiosity and offer a fresh perspective on how design impacts everyday life, making his work relatable to a broader audience.
Alan Fletcher's work is not just a collection of graphic designs; it embodies a playful, human-centered approach to design thinking. His creations inspire curiosity and offer a fresh perspective on how design impacts everyday life, making his work relatable to a broader audience.
SOLUTION:
Position Alan Fletcher’s retrospective as more than an exhibition—transform it into an interactive journey that connects design with everyday experiences. Showcase Fletcher’s iconic works while inviting visitors to engage, create, and play with design concepts inspired by his philosophy.
Position Alan Fletcher’s retrospective as more than an exhibition—transform it into an interactive journey that connects design with everyday experiences. Showcase Fletcher’s iconic works while inviting visitors to engage, create, and play with design concepts inspired by his philosophy.
