PROBLEM:
AC Milan’s iconic legacy deserves a bold revival that resonates with modern fans while staying true to the club’s proud heritage. The challenge lies in bridging tradition and innovation to engage loyal supporters and attract a new generation of Rossoneri enthusiasts.
AC Milan’s iconic legacy deserves a bold revival that resonates with modern fans while staying true to the club’s proud heritage. The challenge lies in bridging tradition and innovation to engage loyal supporters and attract a new generation of Rossoneri enthusiasts.
INSIGHT:
AC Milan is more than just a football club—it’s a symbol of Milanese culture, pride, and fierce determination. Fans crave a connection to this legacy, but they also want a modern, cutting-edge experience that reflects their passion for both the game and the city.
AC Milan is more than just a football club—it’s a symbol of Milanese culture, pride, and fierce determination. Fans crave a connection to this legacy, but they also want a modern, cutting-edge experience that reflects their passion for both the game and the city.
SOLUTION:
Introduce a groundbreaking AC Milan concept project that reimagines the club’s identity through a new jersey, exclusive merchandise, and a one-of-a-kind EA FC edition. This initiative celebrates the Rossoneri’s storied past while embracing the future with innovative designs and immersive experiences.
Introduce a groundbreaking AC Milan concept project that reimagines the club’s identity through a new jersey, exclusive merchandise, and a one-of-a-kind EA FC edition. This initiative celebrates the Rossoneri’s storied past while embracing the future with innovative designs and immersive experiences.
